Arizona Beverages, which is based in the United States, is originally an American producer of various flavors of iced tea, energy drinks, juices, and cocktails based in Woodbury, New York. The company started its operations in 1992. It is known for its Big Can drink having 680 ml carrying iced tea. However, juice drinks and other company’s beverages cost around US$0.99 in retail in the stores of the United States. On the other hand, the cost is around C$1.29 in Canada. In different stores, Customers have found a smaller Tea Can of Arizona at the price of US$0.50.
Arizona Beverages are mostly known for its 23-ounce signature Big Can tea and juices in the market. Over the last 20 years, the Arizona family based in New York has tremendously grown and they have become one of the largest American tea brands. The owner along with his two sons are running the company in the United States. The company is located in the heart of Brooklyn, Arizona where beverages came in the market with a fresh part of iced tea, which has now shaken the world with its best quality hard tea. The company’s mission caters to the customers’ high tasting products, by using the best quality ingredients, marketed in uniquely designed packaging, that has been produced by the team of experts, made affordable to their customers in different parts of the United States, Canada, Colombia, Turkey, Sweden, and Norway.
The company footprint traces back to 1971 when two of the friends named John Ferolito and Don Vultaggio mutually opened a beverages business in Brooklyn, New York. It became one of the successful hard tea distributors. At the start of the 1990s, the company had seen the success of the Snapple brand which was also based in Brooklyn, and found in the 1970s, they were operating in bottles of juice and teas, the owner decided to develop their product. In 1992, the company launched the first bottles of their own named Arizona tea in the market, which was one of the hits for their customers. Slowly and gradually the demand for the product has started increasing with time, their feedback regarding the taste was appealing.
The company is offering diversified products to its customers including Arnold Palmer blend beverages that combine iced tea and lemonade. The name of the beverage denotes the professional golfer Arnold Palmer, who often requests this combination to drink, so the company associated this beverage with his name to make him feel more related to the drink. It has been commercially available since the 1990s after that Arizona has become the popular and the largest distributor in the beverages industry, with over $500 million in sales in 2018.
What does Arizona Offer?
Arizona beverages also step into the packed trays related to chip products, consisting of Nachos n Cheese and also the Salsa and Chips flavor. The company deals with the products in Hot Tea, Mix Tea, juices – adding fruit juices, smoothie, energy drinks, sports drinks, water, Sparkling Soda, Alcoholic drinks, Snacks including fruit snacks. Moreover, they have a diversified variety in drinks highlighting, lemon tea, Fruit Punch, Peach Green Tea, Arnold Palmer Half and Half, Golden Bear Strawberry Lemonade, Mucho Mango, Arnold Palmer Strawberry are few of the famous items of the company which has high running sales in the market of United States and well as other countries of United Kingdom. Furthermore, the company is following the low price strategy in a changing market, by thinning the cans. They are now using 40 percent less aluminum which is a more environmentally friendly and recyclable material as compared to the material the company has used in the early 90s. The company is offering their products in green packaging that is more attractive and gives cool effects to eyes, also at very affordable prices in the rapidly changing market, which is a win-win situation for the company, as their customers are liking the products in taste and well as its packaging. It is the main marketing strategy the company is following in this competitive world where lots of other products are already in the market to capture their customers.
Pitching New Product line in the Market
This Summer Arizona is making another important announcement regarding its portfolio that the company is now entering into the Arizona Hard Green tea market, Vodka, and five percent ABV beverages in the Canadian market to cater to more customers in this regard. The company has experimented with spike beverages earlier, they have working experience with Molson Coors to develop Arnold Palmer Spiked in early March. Therefore, the innovation of Hard Green Tea has more followers and increasing demand for spiked beverages and other hard seltzers in the market. With the latest feature of introducing a product into a market, it has a completely new horizon and a whole new trend that has opened a new dimension in the tea market industry. It would be another competitive product for those who compete with Arizona in the local as well as in international markets of the United States and the United Kingdom.
Where to buy Arizona Hard Tea?
The Arizona beverages are easily available in the market stores of the United States and those countries catering the product. The company has just released hard Green tea and Arnold Palmer Spiked, the customers can easily find Arnold Palmer Spiked across the United States market. Other products are available in the market at every store, whereas, Hard green tea with orange honey is now in a process of soft release in Canada, as far as no set window in the market of the United States.
All in all, people who still have not tried Arizona Hard tea, must try it. Don’t forget to taste their new product that has already been launched in the market for their customers. The company is competing high in this rapidly changing marketing world, by introducing more attractive and full of taste products for the customers to enjoy a better taste in their lives.